TE Intelligent Buildings App
The challenge:
Build a tablet-based app that brings to life the portfolio of TE components helping to build connected buildings.
The work:
Create our work to our audience by priority:
1. Design engineers appreciate guidance but they don’t want ads. They do want straight talk and, of course, numbers that quantify product performance.
2. TE salespeople need to use this app on the trade show floor, where WiFi isn’t always an option.
3. Procurers from OEMs aren’t necessarily engineers but they are tech savvy and they need to be able to quickly evaluate products for fit with their application requirements.
4. Distribution partners need an easy-to-use tool that keeps TE top of mind when selling to smaller manufacturers.
5. Casual users are looking for more information about connected-building applications. They may not be very tech savvy, but they are willing to learn.
UX Walkthrough
Creative Director/UX/Art Director: Andreas "Dre" Baumert
Creative Director/Copy: Matt Creamer